In a strategic move to expand its footprint in the ride-providing sector, Rapido, known for its bike-taxi and auto-aggregator services, has officially entered the cab services segment. This bold step positions Rapido as the third major player in the industry, directly challenging the dominance of Ola and Uber.
Rapido’s Ambitious Expansion Plans:
Rapido aims to disrupt the market further by introducing its services in Mumbai, Pune, Kolkata, and Chennai between January and March 2024. The company envisions a comprehensive expansion, covering a total of 35 cities by September 2024. This ambitious move signifies Rapido’s determination to become a prominent player in the cab services domain.
Zero-Commission Model:
What sets Rapido apart from its competitors is its commitment to a zero-commission model. By choosing not to charge any commission, the company aims to maximize earnings for its drivers. Speaking on this innovative approach, Rapido’s representative, Guntupalli, emphasized, “Our motive is to bring all these guys online and increase the market. With a zero-commission model, we will maximize their revenues in a way that it is not a burden on users.”
Investment in Electric Vehicles:
Rapido is set to contribute to the environmental cause by investing in electric vehicles for its fleet. While the cab services will operate at a break-even level, the incorporation of electric vehicles aligns with the company’s commitment to sustainable and eco-friendly transportation solutions.
Rapido’s entry into the cab services segment signifies a paradigm shift in the competitive landscape of ride-providing services in India. The company’s commitment to a zero-commission model and the incorporation of electric vehicles not only positions it as a formidable competitor but also reflects a commitment to sustainability. As Rapido gears up for an extensive expansion, the industry is poised for increased competition and, potentially, enhanced services for users across the country.
